I was reminded of our conversation with Sandra Jackson Dumont about the widespread adoption of the term/activity of “curating” in the age of Pinterest etc. when I came across this app designed by the Phillips Collection to coincide with their current exhibition, “Made in the USA: American Masters from the Phillips Collection 1850-1970.”
It essentially allows anyone to select and rearrange the works in the exhibition within the digitally simulated layout of the Phillip Collection galleries (you can even choose your own wall color), then share the results on their website and/or your own social media platforms.
“uCurate allows visitors to design their version of ‘Made in the USA’ and…create deeply personal displays of works that spark visual conversations,” said Susan Behrends Frank, the exhibition curator, in a statement. “By making this technology available through a mobile app, the Phillips aims to increase our audience engagement, making interaction with the museum’s American masterworks more accessible.”
I’d be curious to hear your reactions to an app like this. Does this undermine the role of the museum curator? Personally, I’m excited to play around with it!